Ross Fattori operates a boutique marketing agency (Rosswords Advertising, Consulting and Publishing) that specializes in print and digital marketing solutions for the retail automotive industry. Ross is also a freelance writer who contributes articles about the automotive industry for the Toronto Star and Canadian AutoWorld magazine. Since 2004, Rosswords has also provides editorial and content management services for the Trillium Automobile Dealers Association, the largest provincial automobile dealer association in Canada, and since 2009, the company has been an official supplier for Consolidated Dealers Co-Op Inc., an automotive buying group representing over 1,300 new car and truck dealerships across Canada. Rosswords manages corporate communications and branding for Dealer Direct Canada.